About Us
CityUBusiness Proposal and Competition Club
BPCC is an academic society under CityU College of Business, founded in 2014, aiming at strengthening students competitiveness through business competition training. Throughout the years, we have cooperated with several companies to hold annual business competitions in CityU, also supporting our society members to achieve success in local, regional and international business competitions.
Words from the President
Pazu Li
Business competitions provide students with valuable chances and opportunities to a deeper insight of a company’s operation, better real-life knowledge in terms of different industries and social topics. We, as Business Proposal and Competition Club, aim to promote the business competition culture among students in City University of Hong Kong, by combining theory and practice in business competitions and enhancing students’ competitiveness from different perspectives. 
 
Building upon BPCC's strong foundation in training students for local and international case competitions, this year we aim to pioneer transformative and innovative case cracking experiences that redefine the approach to these competitions. Our goal is to bridge the divide between academic theory and real-world business application by providing members with invaluable opportunities to solve practical, industry-relevant problems. The flagship CityU Case Competition 2024 in Semester B will not only promote a thriving competition culture among the broader student community at CityU and in Hong Kong, but we endeavor to elevate it further by forging university partnerships locally and regionally. Moreover, we are exploring possibilities to redefine the conventional case competition format by introducing game-changing new rules and structures.
 
BPCC looks forward to this academic year with great passion and excitement. We harbor a genuine hope that we can enjoy this journey and create our best memory together. 
Our Team
Where the Passion Begins
Michelle Choi
Business Analysis and Marketing, 2023
Consultant
Michelle is with strong interest in case competitions and good work. Being one of the executive committee members last year, she had experience in organising case competitions and other related events. With her past case competition and working experience, she hopes that she could do something to help Cityu students who shares the same passion with her and contribute more to the school and the club.
Kary Ng
Marketing, Graduate
Consultant
Kary wishes to provide a brand new and comprehensive learning experience to BPCC members. Apart from being a case competition enthusiast, Kary is also keen on contributing business knowledges on NGOs and projects with social impact.
Tristan Lau
Strategy and International Management
Graduate
Consultant
Tristan has been actively taking part in a number of case competitions and won a lot of awards. His profound experiences in the past case competitions would be valuable for all of our members.
Pazu Li
Information Management, 2027
President
Eunice Au
Marketing, 2027
Vice President
Event Division
A proactive and strategic business student with a passion for driving growth through consumer-centric strategies. Developed expertise in event planning and management through organizing large-scale student orientation events, securing substantial sponsorships, and coordinating study tours. I am a dedicated and results-oriented individual, eager to apply my strong organizational and communication skills to a dynamic team.
Danielle Liora
Business Decision Analytics & Finance, 2027
Vice President
Talent Acquisition Division
Liora is deeply passionate about both local and international business case competitions, with a strong focus on strategic and financial forecasting. She recently achieved 1st Runner-Up in the HSBC/HKU Case Competition 2025 and 2nd Runner-Up in the Deloitte USHINE Case Competition 2025.
Liora is committed to creating a collaborative and inclusive environment within BPCC. She hopes to share her experiences, foster meaningful connections, and encourage members to gain fresh perspectives.
Zoe Cheng
Economics, 2028
Corporate and Public Relations Director
Event Division
Zoe is a thoughtful individual with an altruistic disposition. Her strength lies in identifying her subordinates’ unique strengths. Possessing natural team player qualities, she is also eager to foster collective growth within her team. As an economics student equipped with global business insight and sophisticated skills, Zoe aspires to make significant strides and showcase her talents in various BPCC events in the upcoming years.
Aki Chan
Finance, 2026
Event Management Director
Event Division
Konichiwa! Hope you can gain the most valuable experience by joining BPCC this year. It would be our pleasure to see all of you at the upcoming events!
Miffy Sin
Finance, 2028
Knowledge Director
Event Division
Miffy is an enthusiastic advocate for case competitions and collaborative learning. With a background in finance, she has honed her skills in analytical thinking and strategic problem-solving through active participation in various case competitions. Her aim is to empower peers to tackle challenges with confidence and creativity.
Ansleigh Go
Global Operations Management, 2027
Recruitment Director
Talent Acquistion Division
Ever since coming from the Philippines to CityUHK, I discovered the fascinating world of business case competitions and gained a passion for solving real world challenges through them. Whether it’s market expansion or organizational transformations, I love analyzing trends and building plans to help business turn their ideas into reality. I hope to share this enriching business case experience into the CityUHK community at BPCC, where we can discover our skills and explore diverse industries together!
Valerie Graciella
Global Business, 2027
Knowledge Director
Talent Acquistion Division
Valerie Graciella is a dedicated student majoring in Global Business. With past experiences in various organizations, she has sharpened her skills in managing groups of people effectively. Her passion for business competitions drives her enthusiasm to contribute meaningfully to the Business and Professional Communication Club (BPCC). Valerie is committed to helping CityU students achieve their goals and develop their interests. Known for her friendly and easy-going nature, she is always ready to lend a hand and support her peers in their academic and professional journeys.
Ava Pang
Finance, 2027
Relationship director
Talent Acquisition Division
Ava is a finance student passionate about consulting and investment case challenges.As the Relationship Director of the Talent Acquisition Division, she excels in fostering connections and creating opportunities for growth. Ava thrives on challenging herself through case competitions and workshops, honing her skills in strategic thinking and problem-solving. Dedicated to professional development, she seeks to inspire others while striving for excellence in the competitive world of finance and consulting.
Sonia Lai
Marketing, 2026
Marketing and Promotion Director
As the Marketing and Promotion Director of the BPCC, Sonia shapes BPCC's presence through creative social media content. She is passionate about storytelling and building images online. Her role involves designing engaging posts to highlight member achievements, promote workshops, and attract new talent. She is dedicated to clear, compelling communication and fostering an inclusive online community. Her goal is to create an inspiring digital platform that supports BPCC's mission and amplifies our impact.
Zoe Li
Finance and Accountancy, 2028
Secretary
Zoe is an enthusiastic and curious individual with a quick learning ability and attention to detail. Currently studying Finance and Accountancy, Zoe is passionate about helping CityU students grow and prepare for the business world. Through BPCC, Zoe aims to develop professional skills, gain experience in business competitions, and contribute meaningfully to the club's initiatives. With a supportive and passionate attitude, Zoe strives to be a reliable team player, inspiring peers and bringing energy to every challenge.
