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About Us

CityUBusiness Proposal and Competition Club

BPCC is an academic society under CityU College of Business, founded in 2014, aiming at strengthening students competitiveness through business competition training. Throughout the years, we have cooperated with several companies to hold annual business competitions in CityU, also supporting our society members to achieve success in local, regional and international business competitions.

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Words from the President


Jacky Lee

Business competitions provide students with valuable chances and opportunities to a deeper insight of a company’s operation, better real-life knowledge in terms of different industries and social topics. We, as Business Proposal and Competition Club, aim to promote the business competition culture among students in City University of Hong Kong, by combining theory and practice in business competitions and enhancing students’ competitiveness from different perspectives.  


Founded in 2014, BPCC has gone through more than a 9-year period, during which, we have always been committed to offering the best service and the latest information to students. In the past academic year, BPCC has organized several workshops, including Proposal Writing Workshop, Case Analysis Workshop, Presentation Workshop, and CityU Fintech Workshop 2019. We organised two CityU Case Competitions in collaboration with Birdie (2020/21) and Ping An OneConnect Bank (2022/23). Furthermore, we served as the co-organizer of two business competitions, namely ICBC (Asia) Financial Innovation Challenge 2019 and Hong Kong Joint University Case Challenge (HKJUCC).   


BPCC looks forward to this academic year with great passion and excitement. We harbor a genuine hope that we can enjoy this journey and create our best memory together.  

Our Team

Where the Passion Begins

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Michelle Choi
Business Analysis and Marketing, 2023


Michelle is with strong interest in case competitions and good work. Being one of the executive committee members last year, she had experience in organising case competitions and other related events. With her past case competition and working experience, she hopes that she could do something to help Cityu students who shares the same passion with her and contribute more to the school and the club.


Kary Ng
Marketing, Graduate


Kary wishes to provide a brand new and comprehensive learning experience to BPCC members. Apart from being a case competition enthusiast, Kary is also keen on contributing business knowledges on NGOs and projects with social impact.


Tristan Lau
Strategy and International Management


Tristan has been actively taking part in a number of case competitions and won a lot of awards. His profound experiences in the past case competitions would be valuable for all of our members.


Jacky Lee
Accountancy and Information management, 2024


Jacky is experienced in local and international case competitions. He has been a representative of CityU to compete in Sydney with teams from other top universities. He also gained the outstanding competition achievement award from his home department in view of his external awards won. He firmly believes participating in case competitions benefits students and he seizes every opportunity to try and learn new things. Third year staying in BPCC, he hopes his past experience in organizing activities and competitions can feed back to BPCC, and bring our members a better business competition environment. 


Paul Ng

Accountancy and Information

Management, 2024

Internal Vice President

Paul emphasizes the fundamental knowledge of case cracking with opportunities to practice and apply it to build and strengthen a problem-solving mindset. He hoped to enhance his analytical and problem-solving skills and learn how to assist members in acquiring necessary experiences from real-life cases. 


Rachel Lau

Global Business, 2025

External Vice President

Affiliated with The Hong Kong General Chamber of Commerce, Rachel is the mentee of renowned business leader Dr. Allan Zeman (Chairman of Lan Kwai Fong Concepts Holding Ltd. and Former Chairman of Ocean Park). She is also the HKGCC Student Ambassador 2023/24 and Grand Champion of Pitch Perfect Programme 2023. She aspires to become a strategic consultant in the field of innovation and change management through her learning in BPCC.  


Evelyn Zeng

Management, 2025


Corpoate & Public Relation Director

Evelyn is a responsible and well-organized person who usually participates in public relations affairs. With her enriched job experience and knowledge, she can communicate with external parties for sponsorship and become a valuable team player.  Evelyn actively participated in various case competitions and workshops, so she would like to contribute more to the BPCC. 


Gaby Graciela

Surveying, 2025


Marketing and Design Director

Gaby tends to seek new experiences and new things to learn in her daily life. Her passion for gaining more knowledge leads her to BPCC. She is curious about how case competition works and wants to experience joining some of it. Besides that, she enjoys pouring her feelings and ideas through her designs. She is willing to give her best to this club.


Jacqueline Chan

Marketing, 2025


Technology and Event Management Director

Jacqueline is a friendly and outgoing person. She can always brainstorm many creative ideas. This is her second year in BPCC and she wishes to collaborate with other talented individuals and gain more case competition experiences. She is responsible and she will try her best to serve BPCC members and make the club better.

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Joscelin Hana Adam

Accountancy and Information

Management, 2025

Knowledge Management Director

Joscelin is an avid and enthusiastic learner, constantly seeking to expand her knowledge and skills. During her time at BPCC, she acquired valuable insights and experience related to case competitions, which she utilized while participating in multiple competitions. As a result, she is determined to contribute to BPCC's mission, helping students nurture the essential skills required for case competitions and fostering a thriving case competition culture. 


Tony Wong

Business Economics and Business

Decision Analytics, 2026

Corpoate & Public Relation Manager

Tony is eagerly compelled to articulate his profound passion for economics and case competitions. His passion for business primarily stems from two fundamental factors. First, his inclination toward logical reasoning and adept problem-solving forged a deep-seated interest in cases analysis. He is resolute in his pursuit of skill development and the ability to surmount intricate challenges. Second, he is skilled at networking with people and share ideas with those businessmen. Given his passion for BPCC's mission and his desire to make a meaningful impact, he is highly motivated to explore additional opportunities to contribute his skills, expertise, and resources to the organization. 


Aether Tam 

Information Management, 2025

Marketing and Design Manager

Passionate in developing innovative solutions, Aether considers case competition an opportunity to thrive. He is looking forward to forming his dream team while contributing to BPCC with his skills in project management and brand strategies. 


Zhafran Rafiedli 

Information Management, 2026 

Knowledge Management Manager

Zhafran is driven in learning business intelligence, financial technology, and open-innovation competitions. During his time at BPCC, he hoped to support the team by strong collaborative, critical-thinking, and goal-setting ability in diverse situations. For his university studies, he aims to gain expertise in business case competitions, project management, and value investment. 


Altana Temutsilekhua

Global Business and Finance, 2026


Marketing and Design Manager

Altana is active and enthusiastic about her interests and pursues them by joining societies such as BPCC. Her experience in case competitions and society leadership has helped her gain public speaking, critical thinking and relationship building skills that will help her in her role as the marketing and design manager. Throughout her time at BPCC she hopes to learn from her seniors, gain new experiences, and contribute by producing innovative ideas.  

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Jayden Tsang 

Computational Finance & Computer

Science, 2025

Technology and Event Management Manager

Jayden is a technology enthusiast has a unique affinity for both innovation and nostalgia. She enjoys exploring and crafting new ideas, yet cherishes old-fashiogsned treasures. Over the past year, she has gained immense value from BPCC and now hopes to join the BPCC team, eager to give back and contribute to the community that has enriched her life. 

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