About Us
CityUBusiness Proposal and Competition Club
BPCC is an academic society under CityU College of Business, founded in 2014, aiming at strengthening students competitiveness through business competition training. Throughout the years, we have cooperated with several companies to hold annual business competitions in CityU, also supporting our society members to achieve success in local, regional and international business competitions.
Words from the President
Rachel Lau
Business competitions provide students with valuable chances and opportunities to a deeper insight of a company’s operation, better real-life knowledge in terms of different industries and social topics. We, as Business Proposal and Competition Club, aim to promote the business competition culture among students in City University of Hong Kong, by combining theory and practice in business competitions and enhancing students’ competitiveness from different perspectives. 
 
Building upon BPCC's strong foundation in training students for local and international case competitions, this year we aim to pioneer transformative and innovative case cracking experiences that redefine the approach to these competitions. Our goal is to bridge the divide between academic theory and real-world business application by providing members with invaluable opportunities to solve practical, industry-relevant problems. The flagship CityU Case Competition 2024 in Semester B will not only promote a thriving competition culture among the broader student community at CityU and in Hong Kong, but we endeavor to elevate it further by forging university partnerships locally and regionally. Moreover, we are exploring possibilities to redefine the conventional case competition format by introducing game-changing new rules and structures.
 
BPCC looks forward to this academic year with great passion and excitement. We harbor a genuine hope that we can enjoy this journey and create our best memory together. 
Our Team
Where the Passion Begins
Michelle Choi
Business Analysis and Marketing, 2023
Consultant
Michelle is with strong interest in case competitions and good work. Being one of the executive committee members last year, she had experience in organising case competitions and other related events. With her past case competition and working experience, she hopes that she could do something to help Cityu students who shares the same passion with her and contribute more to the school and the club.
Kary Ng
Marketing, Graduate
Consultant
Kary wishes to provide a brand new and comprehensive learning experience to BPCC members. Apart from being a case competition enthusiast, Kary is also keen on contributing business knowledges on NGOs and projects with social impact.
Tristan Lau
Strategy and International Management
Graduate
Consultant
Tristan has been actively taking part in a number of case competitions and won a lot of awards. His profound experiences in the past case competitions would be valuable for all of our members.
Rachel Lau
Global Business
and Management, 2025
President
Driven by a passion for global management and innovation, Rachel aspires to make an impact through negotiating with business leaders and policymakers. As the HKGCC Student Ambassador and co-author of a Harvard Business case study, she has sharpened her collaboration and negotiation skills. Fourth year in BPCC and as president, she aims to bring transformative and innovative case cracking experiences and redefine case competitions. Ultimately, Rachel aims to work closely with governments on innovation and technology policy initiatives through roles like her previous internship with Hong Kong's Investment Promotion Unit.
Billy Chong
Global Business and Global
Operations Management, 2024
Internal Vice President
Billy is experienced in case competitions and has developed strong skills in business cracking and data analysis. As the Internal Vice President of the BPCC, Billy is dedicated to creating a collaborative and detail-oriented environment for their peers. The involvement in organizing workshops and practice sessions aims to enhance the competition readiness of club members. Passionate about the benefits of case competitions, Billy seeks to leverage the experience to foster a supportive platform that empowers members to excel in business pursuits.
Zhafran Rafiedli
Information Management
and Finance, 2026
External Vice President
Zhafran is driven in learning business intelligence, financial technology, and open-innovation competitions. During his time at BPCC, Zhafran has represented the team at Deloitte CyberAce Case Competition 2023 as the 1st Runner Up. Outside of case cracking, Zhafran has received funding from Hong Kong Tech 300 Seed Fund 8th Cohort and the Temasek Foundation Project Fund when he led his team at Asian Undergraduate Symposium 2023 at NUS College. As the External Vice President, Zhafran hope to support the team by strong collaborative, critical-thinking, and goal-setting ability in diverse situations. Furthermore, he aims to promote and connect BPCC to more external stakeholders.
Danielle Liora
Business Decision Analytics
and Finance, 2027
Marketing & Design Director
Liora is a student who thrives on new challenges and stepping out of her comfort zone. She is a friendly and outgoing individual who desires to inspire students at BPCC through her designs. Her goal is to learn, evolve, and collaborate with fellow members at BPCC, supporting one another along the way. She looks forward to embarking on this exciting journey at BPCC with all of you.
Claire Chen
Business Analysis and Finance, 2026
Knowledge Management Director
Claire is with strong interest in case competitions and good work. Being one of the executive committee members last year, she had experience in organizing case competitions and other related events. With her past case competition and working experience, she hopes that she could do something to help CityU students who shares the same passion with her and contribute more to the school and the club.
Valerie Graciella
Global Business, 2027
Technology and Event Management Director
Valerie Graciella is a dedicated student majoring in Global Business. With past experiences in various organizations, she has sharpened her skills in managing groups of people effectively. Her passion for business competitions drives her enthusiasm to contribute meaningfully to the Business and Professional Communication Club (BPCC). Valerie is committed to helping CityU students achieve their goals and develop their interests. Known for her friendly and easy-going nature, she is always ready to lend a hand and support her peers in their academic and professional journeys.
Pazu Li
Information Management, 2027
Corporate and Public Relations Director
Pazu is a dedicated and passionate individual committed to broadening his knowledge and experience in business and information systems. His eagerness to learn about the rapidly evolving field of the business market cultivated his business acumen. Pazu has consistently demonstrated his exceptional work ethic, creativity, and proactive leadership in the past and aims to bring his fresh perspective to BPCC.
Jessica Kristy
Accountancy, 2027
Marketing and Design Manager
Jessica is an outgoing and diligent Marketing & Design Management Manager. Her determination drives her to excel in marketing the BPCC activities and events. With a great interest in design and a strategic mindset, Jessica consistently delivers impactful results for her team and organization. As an active member of BPCC, she not only contributes to the organization’s success but also gains business and soft skills through collaboration with fellow professionals and exceptional team members.
Fransiska Tabita Larasati
Global Business and Information Management, 2027
Corporate and Public Relations Manager
Fransiska is a passionate student who has various experiences in organizations and competitions. After joining BPCC as a junior team member in her first year, she committed to contributing her skills to support BPCC and help CityU students by being part of the Corporate and Public Relations Manager. She is eager to leverage her expertise to cultivate positive public relations and foster mutually beneficial partnerships.
Afreen Bhat
Management & Finance, 2026
Knowledge Manager
Afreen is passionate about the pursuit of facts and new ideas, particularly in case cracking and management consulting. Recognising the paramount importance of staying informed about competition updates, she is committed to providing reliable support to BPCC members through e-newsletters. As an avid committee member, Afreen aims to promote the incorporation of a management consulting-like holistic vision into department-specific considerations during case analysis among business students in their BPCC and case competition journeys.
Forest Tam
Management , 2028
Secretary
Forest is highly motivated to connect with the business world and always seeks opportunities to grow and improve himself. His love for learning and commitment to success inspires him to take on challenges and enhance his skills, helping him stay ahead in a fast-paced environment while aiming for excellence in everything he does, He tries his best to contribute to BPCC through active discussions and initiatives within BPCC in reaching its goals, also seeking out innovative solutions that drive our collective success.
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Angela Wu
Marketing and Information
Management, 2027
Technology and Event Management
Manager
Angela is an enthusiastic student who
is passionate about technology and innovation.
She is fully committed to organizing engaging events that promote collaboration and learning within the BPCC community. Drawing from her prior experience in event management, she has honed her skills in event planning. Angela's creativity enables her to introduce innovative ideas to the club's activities, she hopes that every participant finds joy and meaning in the events.
Zoe Cheng
Economics, 2028
Aki Chan
Finance, 2026
Bobo Ng
Finance, 2028
Corporate and Public Relations Manager
Knowledge Management Manager
Knowledge Management Manager
With a passion for learning, Bobo eagerly steps out of her comfort zone to confront challenges, viewing them as valuable opportunities for growth. Her proactive attitude drives her to explore new ideas and engage in various business-related events. She intends to bring new insights to the club, nurturing a growth mindset among her peers as they collaborate together to achieve goals in the upcoming year.
Zoe is a thoughtful individual with an altruistic disposition. Her strength lies in identifying her subordinates’ unique strengths. Possessing natural team player qualities, she is also eager to foster collective growth within her team. As an economics student equipped with global business insight and sophisticated skills, Zoe aspires to make significant strides and showcase her talents in various BPCC events in the upcoming years.
Aki is an enthusiast for research and has a host of experience in case competitions. With the experience of a former committee member in a student society, Aki believes that he could act as a reliable intermediate between BPCC and regular students, who could share valuable experience with case competitions.
With a passion for learning, Bobo eagerly steps out of her comfort zone to confront challenges, viewing them as valuable opportunities for growth. Her proactive attitude drives her to explore new ideas and engage in various business-related events. She intends to bring new insights to the club, nurturing a growth mindset among her peers as they collaborate together to achieve goals in the upcoming year.
Charlie Lau
Accounting,2028
Miffy Sin
Finance,2028