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CityU Case Competition

CityU Case Competition is an annual competition that brings together students at City University of Hong Kong to investigate and analyze a specific business case for a particular organization. Through participating in the competition, students will have students will have an empirical learning experience that enhances their analytical competence, problem-solving abilities, team building and presentation skills, as well as bringing their talents into full play. Thereby gauging their potentials, and bring forth their talents. Our previous partners include ICBC, CASH Financial Group, Birdie etc. 

Event Aim

We aim at 

- Strengthening CityU student’s competitiveness through participating in business competition training and providing business career insights 
- Enriching CityU students' university educational experience  
- Promoting business proposal writing and case competition culture  
- Bringing real business situations and practical business skills together


Update - Finalist Announcement

After carefully reviewing the proposals by the judges, we would like to congratulate the following 8 teams for entering the Grand Final of the CityU Case Competition 2022/23!


Finalist Teams: 3ankkk, Alpha, CMBX, Game Changer, HAWKS, Intelligentsias’, Lift-Off and Phoenix.

We look forward to their amazing pitching on the Grand Day on 20th May 2023! Stay tuned for more details of the Grand Final!!!

Update - Opening Ceremony


BPCC has successfully hosted the Opening Ceremony for CityU Case Competition 2023 on 25 March 2023. We would like to show our highest appreciation to Ping An OneConnect Bank (Hong Kong) Limited (PAOB) for being the sponsor company this year.

We are more than grateful to have Mr. Ivan Chow (Head of Strategy, Innovation and GBA Business, PAOB) and Mr. Victor Chan (Acting Head of Legal and Compliance, PAOB) in sharing their views and trends of PAOB’s leadership in the virtual banking industry.


Moreover, we are honored to have Dr Raymond Wong (Associate Dean of Undergraduate Programmes) and Dr Michael Wong (EMBA Director and Associate Professor of Economics and Finance) from CityU College of Business in supporting the success of the event.  


With more than 100 participants this year, we look forward to our CityU Elites in striving their best for this year’s CityU Case Competition. 

About Sponsor - Ping An OneConnect Bank (Hong Kong) Limited (PAOB)

This year, we are glad to have Ping An OneConnect Bank (Hong Kong) Limited (PAOB) as our case sponsor. PAOB is the first virtual bank specialising in small and medium-sized enterprises banking services and using the Alternative Credit Scoring Model as credit assessment in Hong Kong with the mission to promote the development of virtual banking and fintech in the city. It is dedicated to transforming traditional SME banking services with innovative financial technology and building an ecosystem with business partners to ensure efficient virtual banking solutions for SMEs. PAOB ranked the highest among virtual banks in HK in the Global Top 100 Digital Bank Ranking 2022 by TABInsights, the research arm of The Asian Banker.


Event Summary

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The Competition

Participants will present a solution according to a real-life business case derived from the sponsor organization. The case supplies the background of the organization and outlines pressing business issues that senior management needs to address. Supporting data and other relevant information such as operational reports, financial data, and market research studies will also be provided. 

The competing teams will have three weeks to use their skills and expertise in a wide range of business disciplines to complete their 8-page proposal for the first round. Teams which successfully pass through the first-round screening and proceed to the final round, will present their findings and recommendations to a panel of judges in the Grand Final. 

Meanwhile, an opening ceremony with a sharing session and a workshop would be provided. All competing teams must attend the opening ceremony. 



Full-time undergraduate students at CityU from all years and disciplines are welcome.

Briefing Session 

Application Method

Please form a team of 3 to 4 members and fill in the Application Form on or before
23rd March 2023, 23:59. If you need help with group matching, please feel free to join the WhatsApp Group via [WhatsApp invitation link].

Event Details

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The BPCC Committee will introduce the rules of the CityU Case Competition 2023 and PAOB. Students could also interact with the committee board in the Q&A session. Please register for the briefing session via the [Registration Form Link] by 14 March 2023 (Tuesday), 23:59. 

Date: 15 March 2023 (Wednesday)
Time: 19:00-20:00 
Venue: LI 1503

Case Competition is always a great approach for you to pitch your unique ideas in a real-world business situation. We strongly encourage all of you to take the opportunity to join the CityU Case Competition 2023. 

Contact Us

If you have any enquiries regarding the competition, please feel free to contact us by email via

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CityU Case Competition 2019/20

CityU Case Competition is an annual competition that brings together students at City University of Hong Kong to investigate and analyze a specific business case for a particular organization. Through participating in the competition, students will have hands-on learning that enriches their analytical competencies, problem-solving abilities, team building, and presentation skills. Thereby gauging their potentials, and bring forth their talents.


This year, BPCC has the opportunity to collaborate with Birdie Mobile, a new telecommunication platform launched by SmartTone that aims to transform mobile services in Hong Kong and liberate customers from the strings attached to contracts. Steering away from unnecessary physical stores, they provide an exclusive self-service online platform where users can handle account matters right at their fingertips.

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Case Material

Please find the link to our case attached HERE

(If you have any problem related to the case, please feel free to contact Rose at or Ella at )

Briefing session

The on-site briefing session was canceled and replaced by the prerecorded videos sent through emails. Nonetheless, we are pleased to share the information here and invite more people to the CityU Case Competition! Please watch the briefing videos to learn more about both Birdie and the case!   

English Version 

Cantonese Version 


Case Launch

27 Feb (Thu), 21:00

Proposal Submission 

29 March (Sun), 23:59 

Grand Final  

25 April (Sat) *


*Submit Final Pitch Deck before 23 April (Thu), 23:59

Application Deadline

8 March (Sun), 23:59 

Finalists Announcement

6 April (Mon) 

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