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Swire Properties x CityU Case Competition 2023/24




About CityU Case Competition

CityU Case Competition is an annual competition that brings together students at City University of Hong Kong to investigate and analyze a specific business case for a particular organization. Through participating in the competition, students will have students will have an empirical learning experience that enhances their analytical competence, problem-solving abilities, team building and presentation skills, as well as bringing their talents into full play. Thereby gauging their potential, and bringing forth their talents. Our previous partners include PAOB, ICBC, CASH Financial Group, Birdie etc. 


Participants will present a solution according to a real-life business case derived from the sponsor organization. The case supplies the background of the organization and outlines pressing business issues that senior management needs to address. Supporting data and other relevant information such as operational reports, financial data, and market research studies will also be provided. 


Event Aim

  • Strengthening CityU student’s competitiveness through participating in business competition training and providing business career insights

  • Enriching CityU students' university educational experience

  • Promoting business proposal writing and case competition culture

  • Bringing real business situations and practical business skills together 


Company Sponsor - Swire Properties

This year, we are glad to have Swire Properties as our case sponsor. Swire Properties is a renowned property development and real estate investment company based in Hong Kong. Founded in 1972, as a subsidiary of the Swire Group, and based in Hong Kong, Swire Properties has established itself as a preeminent developer and manager of world-class commercial, retail, hotel, and residential spaces. Swire Properties has shown itself as an industry leader through its commitment to creative transformation and drive to create sustained value. The company adheres closely to their core values of integrity, originality, strategic long-term focus, and quality in all of its business actions.



 

Update - Opening Ceremony



The Opening Ceremony for CityU Case Competition 23/24 on 18 March 2024. More than 180 participants have attended the Ceremony and the Proposal writing training conducted by Stargazers Consulting.


We are more than grateful to have Ms. Rossella Chu (Senior Manager, Talent Acquisition) and Mr. David Poraj-Wilczynski (Assistant General Manager, Development & Valuation) in sharing their views and trends of Swire Properties' development and leadership in sustainability.


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